Search Engine Marketing

Search Engine Marketing is becoming a key part of marketing for both small and large businesses. The search engine marketing industry is nascent and quality varies widely from one firm to the next. Choosing a dependable search engine marketing professional helps improve marketing and drive sales.

Download PDF version

Published Research

Apply Now

Here are a few of the criteria that Goldline Research uses when evaluating a dependable Search Engine Marketing Professional:

• The number of years of experience
• Any industry specializations the firm/professional offers (e.g. real estate, insurance, etc.)
• The range of services and/or products offered (e.g. search engine optimization, search engine marketing, pay-per-click advertising, etc.)
• The number of total staff
• The number of staff with advanced certifications
• Advanced certifications and/or training held
• The number of SEM projects in the last 12 months
• The number of SEM projects in the firm’s history
• Average size/duration of SEM projects by type (SEO, PPC, etc.)
• Geographic service area
• Licensing (local, state, federal), if applicable
• The number of active clients by type (SEO, PPC, etc.)
• The number of total clients by type (SEO, PPC, etc.)
• An analysis of any client additions in the last 12 months by type (SEO, PPC, etc.)
• An analysis of any client losses in the last 12 months by type (SEO, PPC, etc.)
• The quality of client references
• A review of any outstanding lawsuits, grievances and/or complaints against the firm/professional
• The firm’s/professional’s key differentiators